Fundamentals of Music Marketing + Mobile Technology for the Music Industry of the 2020s

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What does the new music industry look like in the 2020s? FREE PREVIEW
Technology killed the old music industry. Technology is defining a new music industry.
Have your music marketing processes evolved with music and marketing technology?
Applying Music + Marketing technology, evolving fan engagement experiences, and new media opportunities.
Live shows will rule. Live streaming video will redefine the modern concert.
It's a mobile-first world. Is the business of your music mobile-first?
Leveraging technology to pave the path to a new music industry.

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The unique customer experience in the music industry. Know it. Leverage it!
Putting everything in one place for your fans — and the for the business of your music. FREE PREVIEW
If your fans use your app, they cut out the middleman.
To stream, or not to stream? Leveraging digital technologies the right way.
How to sell your music, tickets, and merchandise with your custom mobile app.
PUSH notifications vs SMS vs eMail — Redefining how you communicate with your fans.
Bluetooth beacons built into our mobile apps.
Using NFC stickers to increase fan engagement with direct access and messaging campaigns.
A refresher on data, and how life is better with centralized business activity.
Getting fans to use your app. It is all about them!

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Make everything work for you, how you need it to work. It's your workflow. FREE PREVIEW
The Buyers Journey, or we shall say the Music Fan Engagement Cycle?
Do it for the fans first. Yes we mean the music, but do it for the fans first!
Always be on! Learn by listening, asking, and watching.
Fan Data + Respecting Fan Privacy.

This music marketing course will allow you to develop your own music marketing processes, while leveraging all the new mobile, media, and marketing technologies we will explore.